Posts
Marketing represents a vast body of knowledge, and those in the biz today have way more to learn than, say, a Mediterranean merchant from 1,000 years ago. But before you yearn for the good old days of swords and sailboats, remember that knowledge is power, and in the age of the internet, that is truer…
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A/B testing may sound intimidating to some marketers, but the truth is that it’s not actually that complex. That said, you should come at it with a clear strategy in mind, and defined goals certainly never hurt anyone either. The whole thing is fairly reminiscent of science, really – you should kick things off with…
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Here’s an easy question: What’s the most important part of the entire conversion process? The customer! Yep, not a trick question. The customer rests at the center of the entire marketing world, and without them, well, there’s no revenue. That’s why empathy is so important in marketing, and one of the best ways to achieve…
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A lot happens in the human unconscious – maybe even more than you realize. Our brains can actually see images shown to our eyes for just a few milliseconds, and per hour, they can actually log tens of thousands of visual images. And while we’re not knocking the written word, it’s worth noting that visuals…
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Social media isn’t going anywhere anytime soon. Love it or hate it, if you’re a marketer, you’d better get comfy with social media. And if you haven’t yet joined the ranks of those web-savvy marketing teams who use incredible tools like the ones on this list, then lucky you – we’ve dropped our top 7…
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Looking to build an exceptional marketing business, department, or team? Marketing is often about creativity and innovation, but there are still important staples you have to pin down before moving into the marketing hall of fame. Virtually all successful marketing agencies have the following 6 things in common, so read up and figure out how…
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Ever heard of a “long-tail keyword”? This is one of those terms that gets thrown around in the world of SEO, and the context isn’t always enough to give you a picture of what these things mean. Basically, long-tail keywords are longer, more specific keyword phrases than their shorter cousins. Long-tail keywords tend to get…
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SEO competition is stiff, and it’s not showing any signs of relaxing. You can expect this trend to continue as long as the internet keeps making itself ever-more indispensable to people of all stripes. As we move forward, here are 5 tips for would-be SEO champs who want to show Google that their business is…
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Social media is its own great ocean with plenty of hazards, pitfalls, and choppy waters to navigate. Oh, and it’s also pretty much essential to the success of your marketing campaigns. But don’t panic! Plenty of businesses have already braved social media and made all kinds of mistakes for you to learn from. Here are…
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Don’t Bring a Turtle to a Horse Race – Boost Your Business With Data Just in case we need to make this explicit, here it is: Data is valuable. That’s an understatement, actually. Data is profoundly valuable. For marketers everywhere, data has become the trump card that makes the difference between moderate business success and…
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